FOLLOWME'S

BUSINESS ASSESSMENT

STEPS

  1. BUSINESS ASSESSMENT OVERVIEW 

  • Executive Summary

  • Primary Services Offered

 2.   MARKETING/SALES ASSESSMENT

  • Brand Building Method (Brand, Voice & Face)

  • Lead Generation Sources (#Leads, Demo, Sell)

  • Sales System (Value, Products, Pricing & Closing Rates)

  • Number of Sales Associates & Leadership

  • Compensation Methods

  • Retention Systems

  • Performance Measurements

  • Competitive Analysis 

 3.   FINANCE/OPERATIONS/HR/COMPLIANCE

  • Organizational Type (S-Corp, C-Corp, LLC, etc.)

  • Tax Structure (Number of Owners)

  • Financial Accountability (CPA Firm)

  • P&L (Profit and Loss) Analysis (Key Ratios)

  • Balance Sheet Analysis (Key Ratios)

  • Cash Flow Statement Analysis

  • Historical Numbers and Forecasted Volume

  • Products/Services Offered and Average Ticket Price

  • Budgets and how to determine budgets

  • Average Standards for margins and expenses

  • Capacity Utilization

  • Policies and Procedures

  • Dun & Bradstreet

  • Business Life Cycle Chart

 4.    CURRENT STRATEGIC DIRECTION

  • Organizational Life Cycle (Form, Storm, Norm & Perform)

  • Organizational Structure (Centralized or Decentralized)

  • Team Dynamics Development and Retention

  • SWOT ANALYSIS (Strength, Weaknesses, Opp. & Threats)

  • Key Leverage Positions of the Company

  • Key Business Implications of the Company

  • Technology Needs and Lack (CRM, Systems, Etc.)

 5.   STRATEGIC RECOMMENDATIONS

  • Highly recommend next steps by every functional group assessed

 6.   KEY METRICS TO TRACK AND MEASURE

  • Numbers to track per critical functional group to assure that clients are performing at a minimum of industry standards