FOLLOWME'S
BUSINESS ASSESSMENT
STEPS
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BUSINESS ASSESSMENT OVERVIEW
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Executive Summary
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Primary Services Offered
2. MARKETING/SALES ASSESSMENT
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Brand Building Method (Brand, Voice & Face)
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Lead Generation Sources (#Leads, Demo, Sell)
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Sales System (Value, Products, Pricing & Closing Rates)
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Number of Sales Associates & Leadership
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Compensation Methods
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Retention Systems
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Performance Measurements
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Competitive Analysis
3. FINANCE/OPERATIONS/HR/COMPLIANCE
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Organizational Type (S-Corp, C-Corp, LLC, etc.)
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Tax Structure (Number of Owners)
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Financial Accountability (CPA Firm)
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P&L (Profit and Loss) Analysis (Key Ratios)
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Balance Sheet Analysis (Key Ratios)
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Cash Flow Statement Analysis
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Historical Numbers and Forecasted Volume
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Products/Services Offered and Average Ticket Price
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Budgets and how to determine budgets
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Average Standards for margins and expenses
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Capacity Utilization
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Policies and Procedures
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Dun & Bradstreet
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Business Life Cycle Chart
4. CURRENT STRATEGIC DIRECTION
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Organizational Life Cycle (Form, Storm, Norm & Perform)
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Organizational Structure (Centralized or Decentralized)
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Team Dynamics Development and Retention
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SWOT ANALYSIS (Strength, Weaknesses, Opp. & Threats)
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Key Leverage Positions of the Company
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Key Business Implications of the Company
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Technology Needs and Lack (CRM, Systems, Etc.)
5. STRATEGIC RECOMMENDATIONS
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Highly recommend next steps by every functional group assessed
6. KEY METRICS TO TRACK AND MEASURE
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Numbers to track per critical functional group to assure that clients are performing at a minimum of industry standards